Media owner and latter-day trader David Portnoy has spurred the hype on further after reportedly buying $50,000 worth of LINK at the weekend.
Some are concerned. Mati Greenspan, the founder of analyst firm Quantitative Economics, told CoinDesk the euphoria surrounding Chainlink was a worrying sign some investors may be getting in over their heads.
"Kids bragging on social media about getting their parents' and grandparents' retirement funds into this [is] usually a good sign that the top is near," he said.
At press time, LINK tokens were down 10%, trading just above $17.